Harnessing Lighting to Influence Audience Engagement and Behavior
Building upon our understanding from How Lighting Shapes Atmosphere and Performance, it becomes evident that lighting’s influence extends beyond creating mood and ambiance. When intentionally designed, lighting can actively shape audience engagement and behavior, transforming passive observation into dynamic interaction. This evolution from atmospheric enhancement to behavioral influence highlights the strategic potential of lighting as …
Harnessing Lighting to Influence Audience Engagement and Behavior Read More »